JOULE is a vertically integrated real estate firm that specializes in the self storage industry. With decades of experience in acquisition, management, construction, development, asset management, and divestment, our team has been involved in over $350 million in commercial real estate transactions, encompassing approximately 1.5 million rentable square feet. Plus, our Management and Construction divisions contribute nearly 2 million square feet of hands-on operational and building experience.

Erik is the Founder and CEO of JOULE, a leader in the Self Storage industry. Prior to the formation of JOULE, he served as the co-owner and Chief Development Officer at Pinnacle Storage Properties, which had a very successful REIT exit in 2021. In his free time, Erik enjoys being outdoors or at the ranch, working on heavy equipment and car racing.
“We love the self storage industry, and we built JOULE to offer a full-service solution, grounded in honesty, integrity, and a commitment to doing things the right way. We treat every project, property and investment as if it were our own – delivering exceptional value through a detailed approach to results”
Cassie is the Co-Founder and COO of JOULE, with over 15 years of experience in Self Storage operations and development across the southern U.S. She brings a no-nonsense approach to her work, grounded in integrity, work ethic, and a drive to deliver results for both clients and team members. She speaks at national and state industry conferences and contributes regularly to Self Storage publications. A true southern girl at heart, Cassie enjoys spending time outdoors, trying new restaurants, and being with her family.
“We built JOULE to reflect what we value most—people, relationships, and doing things the right way.”At JOULE, you work directly with dedicated individuals who care about your success.
Project Manager, JOULE Construction
“So far working at JOULE has been incredible. Everything I was looking for from my last job I have found here.”
Operations Manager
“There is a strong sense of family that runs through the entire company. Everyone wants to see everyone succeed. At JOULE, professional growth is prioritized—and that commitment is evident in everything we do.”
Controller
“I love working at JOULE because of the collaborative environment and company culture.”
Superintendent, JOULE Construction
“I work at JOULE because the ownership inspires me to think big—and one thing I know is there’s magic in thinking big!”
Marketing Director
“Working with JOULE has been a seamless experience. They have a way of making every project feel organized and supported, while still being flexible when things shift.”
Construction Coordinator
“The team’s commitment to quality and client satisfaction closely aligns with my professional values. What I love most is how they challenge me to grow and consistently recognize the work I contribute.”At JOULE, our method is defined by more than just experience. It is shaped by our identity and our work practices.
We believe clear guidance makes strong partnerships.
We work with empathy and intention.
Our insights come from doing, not guessing.
We show up fully, from the first call to the final walkthrough.
We invest in solutions that endure.
We anticipate needs, uncover opportunities, and operate with consistency and thoughtfulness.

Discover how our values are reflected in our work with clients throughout Texas and beyond. When you are ready, whether you are planning, growing, or simply have questions, we should talk. Then, when you’re ready—whether you’re planning, growing, or just have questions—let’s talk.

Let's get started on your storage success story.
Whether you are taking on a new acquisition or developing a project from the ground up, we provide various services designed to secure your investment and optimize your facility's full potential. Contact us today to find out how we can work together to reach your goals.
Joule Storage Management P.O. Box 541754